Category: Blog

In COVID-19 situation, running business successfully is a million dollar question. But are there ways to work optimally in such a pandemic so that sales momentum is still going strong? Here are 5 easy ways to keep your customers engaged and retain them.

5 easy ways to keep customers engaged during lockdown & drive your sales up

1. Focus on Customer Communication

Retaining customers and customer service is more important rather than business expansion activities in this situation. This might be a recession time but also keep in mind to make your customers happy through customer service and continuous communcation. Make a call to check on them or send them an SMS to remind them that they are important while keeping up the value of your product.

2. Go Omni-Channel

A lot of businesses are happening online these days. People are not able to go out to the store physically to buy things. So online is the safest and efficient market to almost all the businesses. A website and an email id is the key tool for doing business online. Customer support 24/7 is also achievable provided we have resource to do work from home. Online markets, along with a store presence makes more sense as many many customers are working from home due to the lockdown but still might want to drop in for a quick visit to look at the actual product.

3. Focus on Existing Leads

Direct sales force to divert all attention to existing leads as new leads will be harder to come by and will be lower in number. What will work in favour is the fact that the trust has already been established. Focusing energies where there is an already existing high-trust relationships will be more productive

4. Up-Sell & Cross-Sell

Get the most out of every customer visit by focusing on opportunities to up-sell (sell higher valued items e.g. sofa with recliner option instead of just plain sofa) or cross-sell ( sell additional items along with the main item e.g. coffee table with the sofa)

5. Adopt Technology At a Faster Pace

Contactless shopping is the way forward and only technology can help drive the transformation towards such a paradigm in the quickest way. Focus on tools which can enhance customer engagement and increase your sales ROI. 

While this is indeed a challenging situation for retail businesses, adapting to the new normal as quickly as possible will determine who can ride this crisis out without a big impact on either the bottom-line or top-line. Focusing on the above 5 strategies can help retailers keep up the sales momentum and technology can be a real enabler for retailers to adapt to the new normal.

We believe our myHome platform can be your trusted partner as you progress on journey. Our platform has enabled multiple retailers realize the above benefits even before pandemic had struck. Be it cross-selling, or customer communication or the ability to provide customers variety of choices at the click of a button – all contactless. Get in touch today!

Speed, agility and efficiency are expected of today’s retail businesses. To achieve this, retailers should invest into technology to improve more sales and customer satisfaction.Technology don’t simply reduce your overhead and improve your sales planning,they have also become essential tools that can provide you with a competitive edge to thrive and grow in the market.

Research states, over half of retailers (53%)have focused on using technology to improve the retail experience in 2018.Shoppers are also ready to embrace more technology in retail. A survey found that 76% of consumers had a better in-store experience when retail employees used technology. Furthermore, 67% of consumers stated that, when retailers use technology, they were able to save time.Given that both retailers and consumers are in agreement that using technology can improve the retail experience, the weight is on retailers to provide the necessary tools to facilitate this shift in thinking.
It’s natural that emphasis will be placed on in-store technology to improve customer experience and other perks in using technology are:

Inventory flow can be controlled using technologies – It allows you to know what the customer wants to have and order, and can be easily customized. Once online, every aspect of your stores’ performance is at your fingertips.In minutes you can create new categories with hundreds of subcategories of style, size or color.

Using technology , you can access data on your inventory feasibly to answer customer questions with just a few keystrokes.With easy access it will have a good impact on the customer and thus winning the customer’s trust and improved satisfaction.

Technology can also eliminate over-ordering and under-buying by referring to each store’s sales history to calculate the optimum stock levels for each item. You can tell how many types of categories—which you can modify, for example, according to the season—and can also look at past sale patterns to determine when you need to re-order.
Based on the sales history you can also analyse:

• How much you should invest in inventory from month to month.
• How much inventory you need to order to keep up with expected sales without going overboard and tying up excess capital.
• How merchandise to keep flowing into the store throughout the season.
• Which items are ‘hot’ and which are not, and their respective manufacturers.
• What are your best-selling stores and who are your best individual sales staff.

Increases employee productivity – Employees can spend more time with customers instead of answering the same queries over and over again.This type of self-service may be better suited to some customers as they may feel less pressure to buy when interacting and takes care of routine queries and tasks to free up your employees to concentrate on tasks that have a direct effect on increasing sales.

Increases interaction time – Shoppers are used to spending huge amounts of time on their phones.The longer the interaction time, the higher the likelihood that consumers will be invested in your retail store using these technologies which is informative and fun in your store which will encourage familiarity and trust, and may also result in additional sales.

Technologies like augmented reality(AR) and virtual reality(VR) can easily help customize  and improve customer satisfaction with certain applications.

Check out mySofa (Sofa customizing app)other furniture and furnishing applications.For more details visit www.omniviewlabs.com.

Every business exists to sell something and without sales, all businesses would certainly die. That’s why it’s always important to find out the real reasons why customers are not buying your products or services.Whatever you’re selling, the whole idea of succeeding in business is to find customers who will gladly give you their money in exchange for that thing you’re selling.
If your business suffers from poor sales,Its time you consider these reasons effectively.

Customer satisfaction

Never ignore the importance of customer satisfaction. There are dozens of factors contributing to the success (or failure) of a business, customer satisfaction is one of them. If you don’t care about customers’ satisfaction, don’t expect them to care about your products.However, if you provide your customers with an amazing customer service, you will gain arguments to convince those uncertain of your products.

Long Waits

When a customer walks in, they expect to receive help as soon as possible. And as soon as possible, shouldn’t mean hours later. According to research , having to wait a long time for a servicing is the second most common reason field service customers complain. Downtime contributes to loss of productive working hours and money for your customers, who are looking for the best value for their money and want to see a good return for their purchased product.

Inefficient interactions

No matter how personal customers want their service, they still want it done on their terms — namely, as quickly and efficiently as possible.Giving your customers an easy way to get in touch with you is one of the first requirements of good customer service. If your customers do not see convenient ways of getting in touch with your team regarding their questions may lead customers dissatisfaction.

Decision difficulty

Improper specification and no omni-channel customer services may cause confusion to the customer and may lead to loss of customer.

Improper specification about the product benefits.

Most people need to be motivated before they buy a product.One of the best ways to create desire for your product is to sell the benefits and results. People want to know what they’ll get or enjoy by spending their time and money on your product.

Providing a great customer service will satisfy both you and your targets. They get a proper service, you get a proper revenue and everyone is happy.

Solution

Solution to overcome these reasons there are certain technological services which can be utilized to avoid these problems and to improve your sales and customer satisfaction.

So, our mySofa App will help avoid these problems and help achieve better customer satisfaction, why not try it?
We hope to start the discussion, and would be happy to go more in detail . To check our works visit http://omniviewlabs.com