
Category: Blog



Opus 3D Configurator: Empowering Retailers with a Cutting-Edge Space Planning Tool
Opus 3D Configurator: Empowering Retailers with a Cutting-Edge Space Planning Tool
Offering customers a seamless and personalized shopping experience is key to building trust and satisfaction. The Opus product 3D configurator is an invaluable tool in this regard, enabling retailers to guide customers through the process of designing their ideal living space. With its advanced space planner feature, retailers can now help customers visualize entire rooms in a 2D layout, customize room dimensions, and experiment with various furniture arrangements, making the buying journey more engaging and confidence-inspiring.
Space Planner: Visualize and Plan with Precision
The Opus space planner goes beyond typical furniture customization, providing retailers with an interactive tool to enhance customer satisfaction and increase purchase confidence. Here’s how the space planner benefits both retailers and their customers:
1. 2D View for Precise Room Planning
The 2D view within the Opus configurator allows retailers to work closely with customers to create a well-thought-out room layout. This top-down view lets customers see how selected furniture pieces fit within the space and align with their existing decor, improving their sense of control and helping to reduce purchase hesitancy.

2. Add Room Elements to Complete the Vision
With the ability to add key elements such as doors, TV units, and dining tables, retailers can help customers envision a comprehensive room layout. This feature ensures that the sofa or any primary furniture piece fits seamlessly within a fully furnished room, allowing retailers to provide a holistic design experience. This added visualization can make it easier for customers to decide on larger purchases, knowing that their selections will work well within their space.

3. Flexible Drag-and-Drop Furniture Placement
The Opus configurator includes a drag-and-drop feature that allows easy repositioning of products within the 2D layout. This is a powerful selling tool for retailers, as they can quickly adjust furniture placements in real-time to show customers multiple layout options, accommodating their functional needs and aesthetic preferences.

4. Customizable Room Dimensions and Shape
Every customer’s space is unique, and the Opus configurator meets this need with the option to adjust room shape and size. Retailers can demonstrate how various furniture pieces will look and fit in differently sized rooms, helping customers feel assured in their selections. This adaptability is especially valuable for customers with unconventional room layouts, giving retailers a way to address diverse needs without requiring multiple product samples or showroom setups.

Benefits of Opus’ Space Planner
- Enhanced Customer Experience: By allowing customers to fully visualize their space with accurate dimensions, retailers can provide an immersive shopping experience. This builds customer confidence and strengthens their relationship with the brand.
- Reduced Returns and Increased Satisfaction: The ability to see a room layout before purchasing reduces the chances of dissatisfaction with fit and style. When customers can plan their spaces accurately, they’re more likely to make confident, well-informed decisions, leading to fewer returns and more positive reviews.
- Increased Sales of Complementary Products: With features that allow for the addition of elements like TV units, dining tables, and doors, retailers have the opportunity to showcase how additional products work with the sofa or focal piece, increasing the likelihood of upselling and cross-selling.
- Streamlined In-Store and Online Experience: The space planner works well both in-store and online, offering retailers flexibility in how they present products. Whether assisting a customer in-store or engaging them through a virtual consultation, retailers can ensure a consistent and valuable experience across all channels.
Conclusion
The Opus 3D product configurator with its space planner is a transformative tool for retailers, offering a way to enhance customer engagement, improve satisfaction, and boost sales. By providing a 2D view, drag-and-drop functionality, room customization options, and the ability to add essential room elements, Opus empowers retailers to deliver a truly personalized and interactive shopping experience.
In today’s competitive market, offering customers a streamlined, confidence-building experience can set a retailer apart. With the Opus configurator, retailers can ensure every customer leaves with a clear vision of how their chosen products will look and function in their space, making each purchase one they’ll cherish.


5 ways to Ensure Your Sales Keep Going Strong – Even During a Pandemic!
In COVID-19 situation, running business successfully is a million dollar question. But are there ways to work optimally in such a pandemic so that sales momentum is still going strong? Here are 5 easy ways to keep your customers engaged and retain them.
5 easy ways to keep customers engaged during lockdown & drive your sales up
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Focus on Customer Communication
Retaining customers and customer service is more important rather than business expansion activities in this situation. This might be a recession time but also keep in mind to make your customers happy through customer service and continuous communcation. Make a call to check on them or send them an SMS to remind them that they are important while keeping up the value of your product.
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Go Omni-Channel
A lot of businesses are happening online these days. People are not able to go out to the store physically to buy things. So online is the safest and efficient market to almost all the businesses. A website and an email id is the key tool for doing business online. Customer support 24/7 is also achievable provided we have resource to do work from home. Online markets, along with a store presence makes more sense as many many customers are working from home due to the lockdown but still might want to drop in for a quick visit to look at the actual product.
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Focus on Existing Leads
Direct sales force to divert all attention to existing leads as new leads will be harder to come by and will be lower in number. What will work in favour is the fact that the trust has already been established. Focusing energies where there is an already existing high-trust relationships will be more productive
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Up-Sell & Cross-Sell
Get the most out of every customer visit by focusing on opportunities to up-sell (sell higher valued items e.g. sofa with recliner option instead of just plain sofa) or cross-sell ( sell additional items along with the main item e.g. coffee table with the sofa)
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Adopt Technology At a Faster Pace
Contactless shopping is the way forward and only technology can help drive the transformation towards such a paradigm in the quickest way. Focus on tools which can enhance customer engagement and increase your sales ROI.
While this is indeed a challenging situation for retail businesses, adapting to the new normal as quickly as possible will determine who can ride this crisis out without a big impact on either the bottom-line or top-line. Focusing on the above 5 strategies can help retailers keep up the sales momentum and technology can be a real enabler for retailers to adapt to the new normal.
We believe our myHome platform can be your trusted partner as you progress on journey. Our platform has enabled multiple retailers realize the above benefits even before pandemic had struck. Be it cross-selling, or customer communication or the ability to provide customers variety of choices at the click of a button – all contactless. Get in touch today!