In COVID-19 situation, running business successfully is a million dollar question. But are there ways to work optimally in such a pandemic so that sales momentum is still going strong? Here are 5 easy ways to keep your customers engaged and retain them.
5 easy ways to keep customers engaged during lockdown & drive your sales up
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Focus on Customer Communication
Retaining customers and customer service is more important rather than business expansion activities in this situation. This might be a recession time but also keep in mind to make your customers happy through customer service and continuous communcation. Make a call to check on them or send them an SMS to remind them that they are important while keeping up the value of your product.
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Go Omni-Channel
A lot of businesses are happening online these days. People are not able to go out to the store physically to buy things. So online is the safest and efficient market to almost all the businesses. A website and an email id is the key tool for doing business online. Customer support 24/7 is also achievable provided we have resource to do work from home. Online markets, along with a store presence makes more sense as many many customers are working from home due to the lockdown but still might want to drop in for a quick visit to look at the actual product.
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Focus on Existing Leads
Direct sales force to divert all attention to existing leads as new leads will be harder to come by and will be lower in number. What will work in favour is the fact that the trust has already been established. Focusing energies where there is an already existing high-trust relationships will be more productive
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Up-Sell & Cross-Sell
Get the most out of every customer visit by focusing on opportunities to up-sell (sell higher valued items e.g. sofa with recliner option instead of just plain sofa) or cross-sell ( sell additional items along with the main item e.g. coffee table with the sofa)
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Adopt Technology At a Faster Pace
Contactless shopping is the way forward and only technology can help drive the transformation towards such a paradigm in the quickest way. Focus on tools which can enhance customer engagement and increase your sales ROI.
While this is indeed a challenging situation for retail businesses, adapting to the new normal as quickly as possible will determine who can ride this crisis out without a big impact on either the bottom-line or top-line. Focusing on the above 5 strategies can help retailers keep up the sales momentum and technology can be a real enabler for retailers to adapt to the new normal.
We believe our myHome platform can be your trusted partner as you progress on journey. Our platform has enabled multiple retailers realize the above benefits even before pandemic had struck. Be it cross-selling, or customer communication or the ability to provide customers variety of choices at the click of a button – all contactless. Get in touch today!
